The conference for leaders building software in the AI era
SOFTWARE
IS BEING
REBUILT

The question isn't whether AI changes software. It already has.
The question is whether you're building what comes next — or being replaced by it.

10
Years of community
2
Continents
1
Mission
SHIFT EUROPE BARCELONA 13–14 OCTOBER 2026 SHIFT USA AUSTIN 2027 AI NATIVE PLATFORM SHIFT WHAT COMES NEXT SHIFT EUROPE BARCELONA 13–14 OCTOBER 2026 SHIFT USA AUSTIN 2027 AI NATIVE PLATFORM SHIFT WHAT COMES NEXT
The Shift

Ten years.
One reset.

We built the world's leading community for B2B SaaS founders. We watched B2B software grow from a cottage industry into a global force. We ran the events where companies like Intercom, Paddle, and Personio got their start.

"The per-seat model built the industry. AI is breaking that link. This is not a cyclical problem. It is a structural one."

$2 trillion in SaaS market cap has been erased in early 2026. The SaaSpocalypse isn't coming — it's here. Every incremental budget dollar is flowing to AI infrastructure. The seat-based model is under existential pressure. Companies that fail to transition risk becoming zombie SaaS — profitable but stagnant, with no growth path.

So we burned it down. Not the community — never the community. But the category. The "SaaS conference" framing. The positioning that puts us on the wrong side of where the world is going. We are reimagining what this event is, who it serves, and what it needs to say.

Shift AI is the conference for founders building software in the AI era. The transformers navigating the platform shift. The builders creating AI-native companies from scratch. The allocators deciding where the next decade of software budgets flows. This is where that conversation happens.

$2T
SaaS market cap
erased in Q1 2026
70%
Of incremental software
budget flowing to AI
6–12×
Efficiency advantage
of AI-native companies
40%
Of IT budgets reallocated
to agentic platforms
The Events

Two continents.
One conversation.

SHIFT
EUROPE
13–14 October 2026
Barcelona, Spain

Where European software is being rebuilt. Two days of unfiltered founder conversation on the AI platform shift — playbooks, not presentations. Registration opens May 2026.

Learn more
SHIFT
USA
Coming 2027
Austin, Texas

The US edition of Shift AI — bringing the same founder-first ethos to the world's largest software market. Registration opening soon.

Learn more
Who It's For

Three kinds
of leader.
One room.

01
The Transformer

You built a SaaS company. It's real, it's growing, and AI is now an existential question. You need the playbook for the platform shift — how to reprice, rebuild your GTM, and stay relevant when agents are replacing the seats you sell.

02
The Builder

You're building AI-native from scratch. You've seen Lovable reach $100M ARR with 50 people. You know the old rules don't apply. You want the community that helped build B2B SaaS to help build what comes next.

03
The Allocator

You're a VC, an operator-turned-investor, or an enterprise buyer with real budget. You need to be in the room where founders are making bets — not the room where they're presenting decks.

The Community

Built on 10 years
of trust

The leaders who built B2B SaaS are now building what comes after it. Shift AI is their event.

SJ

"SaaStock was the event where we got serious about building a real company. The community was the thing — founders talking honestly, not performing."

Sarah J.
Founder, Series B SaaS
MO

"We're rebuilding our entire product around AI agents. The questions I have, nobody has written a playbook for yet. This is the room where we figure it out together."

Marcus O.
CEO, AI-native startup
LC

"The shift from per-seat to outcome-based isn't just a pricing question — it's a company redesign. I need to be in a room with people who are actually doing it."

Lena C.
Founder & CEO, $20M ARR